Evaluation & metrics
Examples locked away while a model is built and opened once at the end to give an honest final score.
Formal
A part of the labelled data that plays no role in model training or in choosing settings, used only after all choices are fixed to estimate how well the model will do in real use.
In plain English
Like the sealed envelope of exam questions that stays in the head teacher's safe until exam day, so nobody could have practised on them.
In practice
After weeks of adjusting a model that predicts which patients will miss hospital appointments, a data analyst in a region runs it once on 5,000 held-back appointments, reports that figure to management and does not tweak the model again.
Why it matters
If its examples leak into the training data, or it is checked again and again, the score flatters the model, and a weak system can be put into use on real people.