Risk management
Removing a risk entirely by not doing, or no longer doing, the activity that creates it.
Formal
The risk treatment option in which the organisation decides not to start, or to stop, the activity, system or data handling that gives rise to the risk, so the risk no longer exists.
In plain English
Like selling the trampoline because the children keep getting hurt - no more jumping, but also no more broken arms.
In practice
A fitness chain finds an old database of former members that nobody uses; rather than protect it, it deletes it - data it no longer holds cannot leak.
Why it matters
It is the only option that removes a risk completely, but it also gives up whatever value the activity had, so it suits risks that bring the business little gain.