Compliance & regulation
The EU law that protects personal data and gives people rights over how it is used.
Formal
Regulation (EU) 2016/679, applying directly in every member state since 25 May 2018, which sets principles, legal grounds, rights and security duties for processing data about identifiable people, with fines of up to 20 million euro or 4% of global turnover.
In plain English
Information about you is treated as yours - others may borrow it only for a fair reason, must look after it and must tell you what they do with it.
In practice
When a laptop holding customer lists is stolen from the owner's car, a Danish web shop has 72 hours to report the breach to Datatilsynet and must decide whether the customers themselves need to be told.
Why it matters
Before it, data protection rules differed from country to country and were weakly enforced; GDPR gave people the same rights across the EU and made breaking them costly.