Compliance & regulation
The organisation that decides why and how personal data is used, and so carries the main legal duty under GDPR.
Formal
Under GDPR Article 4(7), the person or body that, alone or jointly with others, decides the purposes and means of processing personal data; under Article 24 it must be able to show that the processing complies with the regulation.
In plain English
Like someone who hires a moving firm - the movers carry the boxes, but you chose what to move and where, so it is on you if the wrong things end up in the wrong place.
In practice
A Danish municipality picks a learning platform for its schools; the municipality, not the platform supplier, is the controller, so it must tell parents what is collected and answer their requests for access.
Why it matters
Data often passes through many hands; fixing one party as answerable means people know whom to ask, and the authority knows whom to hold liable when data is misused or lost.