Compliance & regulation
A Danish label showing that a company takes care of IT security and data, starting with a free self-check.
Formal
A Danish label scheme, first presented in 2019, with eight criteria spanning management, staff behaviour, technical IT security, supplier demands, openness about data, security built in, reliable AI and data ethics; every firm must meet the first five, the rest depending on its activities.
In plain English
Like the hygiene smiley on a restaurant door, but for how carefully a company treats the information and computers in its care.
In practice
The owner of a heating installer with 30 staff runs the free self-check, learns that backups have never been tested and that suppliers were never asked about security, fixes both and applies for the label.
Why it matters
Small firms rarely have a security team or budget for a full standard; the label gives them a plain starting point and a visible way to show customers they take data seriously.